• As Columbus UX Lead, I spearhead the development of a platform for crafting OKRs and executing strategies. My role blends user research, design, and collaboration, ensuring visually compelling interfaces that align with our brand. I emphasize user-centered design principles, fostering a design-driven culture within Columbus.Link⁠⁠⁠⁠⁠⁠⁠

• Digital Transformation: led digital transformation for NBD business services, with a focus on business onboarding.Link
• Designed and developed innovative products to improve customer experience.
• Design Thinking: used design thinking to identify pain points, create user-friendly products, and conduct research, prototyping, and user testing. Reskinned journeys for NBD X. App Store⁠⁠⁠⁠⁠⁠⁠

• Conducted user interviews, client meetings, and created user stories, personas, wireframes, and managed design validation processes with users and Heuristics evaluation.
• Managed all the business products, responsible for driving UX solutions and growth ideas for digital platforms for our business customers.Link
• Managed a team of four product designers, for three squads and three projects following the agile methodology.

• Designed cloud & hosting | Apphub experience.Link
• Revamped UI/UX Field Force Automation.Link
• Created a design system foundation for web WS10.Link
• Revamped the search experience.Link
• Revamped the login experience.Link⁠⁠⁠⁠⁠⁠⁠

• Designed digital solutions for B2B, Worked very closely with the Head of Product and led and mentored a team of two other designers.
• Focused and dedicated for a B2C project named Lucky
• Built the UI/UX for Lucky App.  App Store Google Play
• Built the UI/UX for Lucky Web (Concept Proposal). Link

Senior UX Designer                                             Jan 2017 – Feb 2018

• Designed Vezeeta.com website whilst achieving 15% increase in user satisfaction and 20% increase in conversions rate.Link
• Created the web platform for doctors' account management portal.
• Designed the New UI/UX Patient App. App Store Google Play
• Designed the New UI/UX Doctor App. App Store Google Play

UI/ UX Designer                                                 Jan 2016 – Dec 2016

• Designed Vezeeta patient App for Android | iOS. Link

Graphic Designer                                               May 2015 – Dec 2015

• Handled the company’s online and offline published materials, designs, emails, & advertisements.

• Responsible for all sales designs and marketing material. 
• Worked closely with clients to determine the purpose and scope of events and ensuring meeting their objectives. 
• Design Link Rebranding logos, flyers, posters and advertising spaces.Link⁠⁠⁠⁠⁠⁠⁠